George
Labunsky
I build strategic partnerships that turn ecosystems into revenue.
Strategic partnerships, go-to-market, and commercial operations across technology, sports, and live communities. San Francisco.
$800K 2025 REVENUE · $1.3M+ 2026 PROJECTED · $7M+ BROKERED · 200 MEMBERS
Ecosystems don't grow by accident.
They grow when strategy, partnerships, GTM, and operations compound.
My job is the compounding.
Receipts
Numbers that survived contact with reality.
Earlier: NASA Office of Strategic Infrastructure. Rugby World Cup Sevens 2018, 9 million viewers.
The House
Flagship proof. An empty building, turned into a revenue engine.
A 13,000 sq ft builder hub in the Presidio, operated for Edge & Node, the initial team behind The Graph protocol. I built the business from zero, and physical space became distribution and a revenue engine: approximately $800K in 2025 revenue, $1.3M+ projected for 2026, and a recurring gathering point for roughly 200 members across AI, blockchain, and frontier tech.
Day zero
An empty, unmonetized 13,000 sq ft building. No revenue model, no operating system, no programming, no members.
What I owned
Pricing and packaging. Sponsorship sales and renewals, closed at up to $28K a month. Partner programming and founder activation. CRM and Stripe revenue dashboards. Vendor negotiations, event costs, and facilities coordination, with quarterly business reviews to executive leadership.
The result
Approximately $800K in 2025 revenue and $1.3M+ projected for 2026. A community of roughly 200 members, including founders backed by a16z, General Catalyst, YC, and Coinbase. Member alumni include Torch, acquired by OpenAI, and Privy, acquired by Stripe.
The trajectory · building the business model
~$800K2025 · Actual revenue
$1.3M+2026 · Projected revenue
- 1JAN 2023. Launched as a public good: free space and community for builders.
- 2FEB 2024. Launched paid memberships. Pricing grew from a $150 introductory rate to $325 in 2026.
- 3JUL 2025. Launched paid events alongside memberships and community programming.
- 42025. Approximately $800K in revenue, reported by our accounting team.
- 5JAN 2026. Launched room sponsorships, adding another revenue stream.
- 62026. Expanded the TekTrek accelerator partnership from $18K to $60K and ultimately $85K collected.
- 72026 OUTLOOK. $1.3M+ projected revenue across memberships, events, and sponsorships. Roughly 200 members and 100+ programs a year.
2025 is approximate actual revenue; 2026 is a full-year projection as of November 2026. These figures are not ARR.
Cumulative processed volume across memberships, sponsorships, room bookings, and partnership programs. This is not a single year's revenue.
ampersend
Current build. GTM for agent payments.
Edge & Node's second bet, and mine: ampersend, an autonomous agent payments platform built on the x402 protocol. I lead GTM and BD, taking it from concept validation through launch, integrations, and revenue conversations.
The thesis
AI agents need to transact on their own. Whoever builds the rails and the partner network for agentic payments owns a new distribution layer.
The work
Lead business development and go-to-market, working with partner product and engineering teams to turn integrations into demos, technical enablement, co-marketing, and adoption programs across the Coinbase, Google A2A, and Anthropic MCP ecosystems.
Shipped
An MCP server that lets agents make onchain stablecoin payments, and a working agent-to-agent payment demo with sub-second onchain settlement.
How I create gravity
- Strategic relationship mapping. Know who matters in an ecosystem, what they need, and what they can trade. Keep the map current through follow-through.
- Deal structuring and renewal. Sponsorships, residencies, pilots, co-built programs. Terms, pricing, and the full cycle from pitch through contract and renewal.
- Programs and community as pipeline. 100+ programs a year tied to pipeline through CRM and revenue dashboards. An event without follow-through is just catering.
- Founder and builder activation. Pitch events, mentorship, workshops, and co-branded programs with partners like YC, Orange DAO, and BuildETH.
- Platform ecosystem strategy. Developers, creators, founders, and node operators each need their own reason to participate. I design the incentives that recruit every side.
- Cross-functional execution. Strategy through legal, finance, product, marketing, and ops without losing speed. Deck to done in the same week.
Track record
-
2022 · NOW
Senior Ecosystem Manager · Edge & Node (The Graph)
Built and operate The House's business model: approximately $800K in 2025 revenue, with $1.3M+ projected for 2026. Lead GTM and BD for ampersend, Edge & Node's agent payments platform built on x402. Joined as Ecosystem Manager in October 2022; promoted to Senior Ecosystem Manager in December 2023.
-
2020 · 2022
Head of Innovation & Strategic Partnerships · Israel Economic Mission
Brokered $7M+ in partnerships and investment for 100+ startups entering the US market. 40+ programs at CES, RSA, AWE, and Shoptalk.
-
2018 · 2020
Customer Success Manager · Stanza
Managed NBA, NFL, NHL, and MLS relationships across adoption, co-marketing, and renewals, driving 125K+ new subscribers and 1M+ engagements during the company's transition to a subscription SaaS model.
-
2017 · 2019
Ballpark Operations · San Francisco Giants
Supported MLB games, concerts, and major events at 40,000+ capacity Oracle Park. Served as Lead Dispatch for the Rapid Response Team and implemented QR-based inventory systems.
-
2017 · 2018
Event Operations and Team Services Analyst · USA Rugby
Coordinated logistics, vendor budgeting, and team accommodations for Rugby World Cup Sevens 2018 in San Francisco.
-
EARLIER
NASA · Draper University · University of San Francisco · UC Riverside
NASA Office of Strategic Infrastructure, VSFS intern. Co-developed inventory and equipment-management training for NASA logisticians.
Draper University Blockchain & Web3 Fellow.
M.S., Sport Management, University of San Francisco.
B.S., Business Administration (Operations and Supply Chain Management), UC Riverside.
Operator first, technical enough
I'm an operator who builds close enough to product to earn technical trust. I've shipped a production iOS app solo, built Skillbook, run a self-hosted agent stack, and launched an MCP server for autonomous stablecoin payments. That means I can sell, partner, and operate without waiting for technical translation. GitHub: glabun002
Your move.
Partnerships, ecosystem, BD, platform strategy, founder programs, strategic initiatives. AI, blockchain, frontier tech.