George
Labunsky
I build strategic partnerships that turn ecosystems into revenue.
Strategic partnerships, go-to-market, and commercial operations across technology, sports, and live communities. San Francisco.
$1M+ ANNUAL REVENUE FROM ZERO · $7M+ BROKERED · 200 MEMBERS
Ecosystems don't grow by accident.
They grow when strategy, partnerships, GTM, and operations compound.
My job is the compounding.
Receipts
Numbers that survived contact with reality.
Earlier: NASA Office of Strategic Infrastructure. Rugby World Cup Sevens 2018, 9 million viewers.
The House
Flagship proof. An empty building, turned into a revenue engine.
A 13,000 sq ft builder hub in the Presidio, operated for Edge & Node, the initial team behind The Graph protocol. I built the business from zero, and physical space became distribution and a revenue engine: over $1M in annual revenue and a recurring gathering point for roughly 200 members across AI, blockchain, and frontier tech.
Day zero
An empty, unmonetized 13,000 sq ft building. No revenue model, no operating system, no programming, no members.
What I owned
Pricing and packaging. Sponsorship sales and renewals, closed at up to $28K a month. Partner programming and founder activation. CRM and Stripe revenue dashboards. Operating budget and cadence, with quarterly business reviews to executive leadership.
The result
$1M+ in annual revenue. A community of roughly 200 members, including founders backed by a16z, General Catalyst, YC, and Coinbase. Member alumni include Torch, acquired by OpenAI, and Privy, acquired by Stripe.
The trajectory · $0 to $1M+ annual revenue
- 1OCT 2022. Launched as a public good. Free space for builders: density before dollars.
- 2FEB 2024. Monetization begins: memberships, team bundles, and room bookings, shipped with iOS, Android, and web apps.
- 3JUL 2024. Flagship sponsors closed, $36K/mo combined.
- 4APR 2025. $500K annual revenue.
- 5FEB 2026. $1M+ annual revenue.
- 6MAY 2026. $60K partnership closed.
- 7TODAY. Still compounding: 200 members, 100+ programs a year, membership and sponsorship renewals recurring.
Dates and figures approximate. Annual revenue from memberships, sponsorships, and partnerships.
Revenue shown is the model I built and ran: memberships, sponsorships, room bookings, and partnership programs.
ampersend
Current build. GTM for agent payments.
Edge & Node's second bet, and mine: ampersend, an autonomous agent payments platform built on the x402 protocol. I lead GTM and BD, taking it from concept validation through launch, integrations, and revenue conversations.
The thesis
AI agents need to transact on their own. Whoever builds the rails and the partner network for agentic payments owns a new distribution layer.
The work
Lead business development and go-to-market, working with partner product and engineering teams to turn integrations into demos, technical enablement, co-marketing, and adoption programs across the Coinbase, Google A2A, and Anthropic MCP ecosystems.
Shipped
An MCP server that lets agents make onchain stablecoin payments, and a working agent-to-agent payment demo with sub-second onchain settlement.
How I create gravity
- Strategic relationship mapping. Know who matters in an ecosystem, what they need, and what they can trade. Keep the map current through follow-through.
- Deal structuring and renewal. Sponsorships, residencies, pilots, co-built programs. Terms, pricing, and the full cycle from pitch through contract and renewal.
- Programs and community as pipeline. 100+ programs a year tied to pipeline through CRM and revenue dashboards. An event without follow-through is just catering.
- Founder and builder activation. Pitch events, mentorship, workshops, and co-branded programs with partners like YC, Orange DAO, and BuildETH.
- Platform ecosystem strategy. Developers, creators, founders, and node operators each need their own reason to participate. I design the incentives that recruit every side.
- Cross-functional execution. Strategy through legal, finance, product, marketing, and ops without losing speed. Deck to done in the same week.
Track record
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2022 · NOW
Senior Ecosystem Manager · Edge & Node (The Graph)
Built The House from zero to $1M+ in annual revenue and now operate it. Lead GTM and BD for ampersend, Edge & Node's agent payments platform built on x402. Joined as Ecosystem Manager in October 2022; promoted to Senior Ecosystem Manager in December 2023.
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2020 · 2022
Head of Innovation & Strategic Partnerships · Israel Economic Mission
Brokered $7M+ in partnerships and investment for 100+ startups entering the US market. 40+ programs at CES, RSA, AWE, and Shoptalk.
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2018 · 2020
Customer Success Manager · Stanza
Managed NBA, NFL, NHL, and MLS relationships across adoption, co-marketing, and renewals, driving 125K+ new subscribers and 1M+ engagements during the company's transition to a subscription SaaS model.
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2017 · 2019
Ballpark Operations · San Francisco Giants
Supported MLB games, concerts, and major events at 40,000+ capacity Oracle Park. Served as Lead Dispatch for the Rapid Response Team and implemented QR-based inventory systems.
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2017 · 2018
Event Operations and Team Services Analyst · USA Rugby
Coordinated logistics, vendor budgeting, and team accommodations for Rugby World Cup Sevens 2018 in San Francisco.
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EARLIER
NASA · Draper University · University of San Francisco · UC Riverside
NASA Office of Strategic Infrastructure analyst.
Draper University Blockchain & Web3 Fellow.
M.S., Sport Management, University of San Francisco.
B.S., Business Administration (Analytics), UC Riverside.
Operator first, technical enough
I'm an operator who builds close enough to product to earn technical trust. I've shipped a production iOS app solo, built Skillbook, run a self-hosted agent stack, and launched an MCP server for autonomous stablecoin payments. That means I can sell, partner, and operate without waiting for technical translation. GitHub: glabun002
Your move.
Partnerships, ecosystem, BD, platform strategy, founder programs, strategic initiatives. AI, blockchain, frontier tech.